What is advertising & how does it work?

advertising, the techniques and practices used to bring products, services, opinions, or causes to public notice for the purpose of persuading the public to respond in a certain way toward what is advertised.

What does advertising mean?

For information about advertising on Wikipedia, see Wikipedia:Advertising. Advertising is the practice and techniques employed to bring attention to a product or service. Advertising aims to put a product or service in the spotlight in hopes of drawing it attention from consumers.

What is the purpose of an ad?

The purpose of an ad may be to raise awareness (brand advertising), or to elicit an immediate sale (direct response advertising). The term above the line ( ATL) is used for advertising involving mass media; more targeted forms of advertising and promotion are referred to as below the line (BTL).